Need some help with your website?
As a small business or startup it’s critical that your website is easy to find and simple to use. I provide a range of services to help you make a bigger impact online.
Make your website look smarter and work harder
Without doubt, a website is the most cost effective way to promote your business or service online. As an always-on marketing tool your website needs to do some basic things really well:
Be fast. Pages need to load in 2 or 3 seconds or less
Be intuitive and simple to use. A clean layout that adapts to any device means users can find key information quickly
Have clear, quality content. Your website needs to be read by humans and search engines. Poorly structured content or typo-rich copy will impact your findability
Be findable. All content, images and code must be optimised for voice, Local and Google search
Leverage Google’s free services. Configured with key schema data to promote your business to Google users
Getting these things sorted properly will get an online presence that works for you. I offer a range of web design and build services to address all these areas of website design.
Mobile first web design
Most searches are now performed on mobile devices so its important that your website adapts to suit any modern device. I design websites for all screen sizes so your content is crisp and clear regardless of the device being used.
My proven template-based approach means your website is already built to be responsive and automatically adapts to different sized device screens. This is my default approach and not a costly optional extra.
SEO - Search engine optimisation
Now more than ever, search engine optimisation is a critical facet of your website’s performance. People use computers, mobile devices and even voice assistants to search for products and services, and your website needs to be optimised for them all.
Quite often design choices are driven by aesthetics, not SEO. I’ll explain the factors we need to consider to make sure SEO is baked into your website project.
Your content structure and website code all impact how well search engines rank your site. I follow Google best practice to enhance your findability for all search approaches.
Read about my approach to Search engine optimisation.
Website performance improvement
Website performance is an important factor for both user experience and Google’s indexing algorithm. To get it right, performance needs to be a consideration from the outset of your project, and not something your deal with afterwards. If you’re using sitebuilder software make sure you have sufficient optimisation control to make the changes you need.
I pay attention to performance and always test, test, test as I develop to make sure you get a result that truly reflects the quality and professionalism of your business.
WordPress CMS - Content management system
32% of websites are built using WordPress, one of the world’s leading software platforms for building websites. It allows you to edit every aspect of your website through an easy to use interface (like a Word doc).
If you want your site converted into WordPress so you can edit it yourself, or some help to improve your existing WordPress site – I can help. I know the product inside out and whatever your issue is, I’ll most likely be able to help.
Google's free business services
Google’s free business service will improve your profile in local search, if it’s set up properly.
I can help you claim your listing and make sure the profile matches your preferred search terms, business specifics and contact information. It’s important to get that right, then Google will do the rest.
Website care plans
Updating your website and keeping it optimised will help it perform better. If you’re too busy to manage your website, I can do it for you.
My care plans cover content updates, software upgrades and performance monitoring. I’ll do the necessary to keep it running smoothly without any hassle for you.
Copy writing and content
Content is really, really important when it comes to your website. It must be well structured, well written, and clear. There’s nothing worse than poorly written content and it immediately reflects on your brand and business.
I use writing tools and quality copywriting to really get your message across. I use qualified language professionals to check my work so you know your there, their and they’re’s are being used properly. (See what I did there?)
Digital health check
How fast is your website? Is software up to date? Is Google reporting any errors and do you know how many visitors you’ve had this month compared to last?
A review of your website can highlight potential issues and allow you to fix them before they become a problem. I can help you get the basics right before they become a real problem.
See what’s involved in a digital health check.
Want to work with me?
I’ve worked in the industry for over 23 years, in global consultancies and specialist technology houses; I know what works and what doesn’t. Even if you just want some free advice, hit me up. I’ll try and help if I can.
I’m as excited about your idea as you are.
If you think I can help with your project, please drop me a line. I’m always happy to have an obligation free chat and who knows, we both might learn something.
If you’re looking for a web designer in Whitley Bay, or some SEO expertise to improve your website, I’m your man.
If I can’t help, I may be able to point you in the direction of someone who can!