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Search engine optimisation is the process of improving how search engines index and rank your website. Improving SEO means you increase the chance of being found in a search engine for the topic that’s relevant to you.
Why local SEO is your most powerfu sales tool
When someone searches for a "plumber near me" or "best cafe in Whitley Bay," Google looks for three things: Relevance, Distance, and Prominence. I optimise your digital presence to hit all three marks. By connecting your website with your physical location, we make sure you show up in the "Map Pack"—those top three local results that get the vast majority of clicks.
How I help you to rank higher
I break SEO down into three clear, manageable areas so you always know exactly what you’re paying for.
1. Google Business Profile & Maps
For local businesses, your Google Maps listing is often more important than your actual website. I’ll optimize your profile to ensure you appear in local "near me" searches, helping customers find your hours, location, and reviews instantly.
2. "Human-First" On-Page SEO
I ensure your website speaks two languages: Human and Google. I’ll refine your headings, text, and images so that search engines understand exactly what you do and where you do it, while your visitors find your content helpful and easy to read.
3. Technical Performance
Google rewards fast, secure, and mobile-friendly websites. If you’re using a Stride Template or a Google Sites build, you’re already ahead of the game. I’ll fine-tune the technical side—from page speeds to "clean" code—to ensure Google has no reason to hide your site.
6 ways you can improve SEO on your website
Here’s six ways to improve the search engine optimisation of your website:
Faster pages rank better. How fast your page loads has a major role to play in search engine optimisation
Link your website to social platforms. More social shares are a page has, more chances for it to be selected for a voice search query
Quality of web content is important. Like natural conversation, short and concise answers are preferred for voice search queries. Simpler answers have higher chances of ranking for a voice search query
Information must be structured. Serve the user intent, provide an answer to a user search query in a logical way
Use rich data formats for important information. Using structured data / schema improves ranking for most search queries
Optimise for keywords. Approximately 1 out of 5 voice search queries use a combination of only 25 keywords
The Whitley Bay advantage: Why work with me?
Most SEO agencies are faceless offices in city centers. I’m based right here in Whitley Bay. I know the local market, I know your competition, and I care about the success of our high street.
No Long-Term Contracts: I believe in earning your business every month through results, not legal fine print.
Plain English Reports: You’ll get simple updates showing how your traffic is growing and where your new customers are coming from.
Developer-Led SEO: Because I build the sites, I can fix technical SEO issues instantly without having to "brief" another team.
I can improve your performance in Google Search (SEO)
If your website isn’t performing as you would hope in Search Engines, drop me a line to see how the situation can be improved. I undertake most types of Web and WordPress Search Engine Optimisation work from natural and organic results-driven work to paid advertising and techniques that exploit social media. I’ll also be able to explain how you can improve the “off site” optimisation of your website too. (There’s loads you can do there).
I only use approved white hat search engine optimisation techniques so there’s no risk of your website being removed from search engine indexes.
Ready to climb the rankings?
SEO isn't a one-time "set and forget" task—it’s an investment in your business's future. Whether you want a one-off optimisation of your Google Business Profile or ongoing monthly support to beat your competitors, let’s chat.
Let’s grab a coffee or a cuppa at Spanish City and look at your current rankings together.
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